President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Peer Review Training

Are you thinking about getting peer review training for your organization? If so, are you prepared to see the changes in employee performance that such training can bring? It is a fact that new technology and different ways of doing business are always welcome. The days of the old-school and one size fits all may be coming to an end. However, the old methods just won't cut it anymore.

Performance Appraisals for Employees is a course that helps employees "see the world through others eyes." The term may sound a little odd, but it is meant to be a description of what happens when people from diverse backgrounds come together and take an honest look at their own performances. They are expected to have different ideas, perspectives, and experiences. The goal of performance appraisals is to get employees to think and act differently.

Appraisal systems have been in place for a long time. There was no difference in the way performance appraisal was conducted in the old days and today. Workers didn't need to worry about having to answer questions about their performance. They would just receive an appraisal.

As companies have grown, though, the need for a clear and unambiguous appraisal system has become more important. Now employees have to address not only one kind of performance appraisal but several. There may be specific performance appraisals for skills, for special accomplishments, for customer service, for production, and for the workplace environment. Depending on what the company does, there may be different kinds of performance evaluations for different job functions, such as customer care or marketing. This can create confusion for managers and others.

When people from diverse backgrounds come together, they can make a huge difference in how an appraisal system is administered. It becomes easier for them to understand what's being asked for and easier to provide an answer for each kind of question. There needs to be uniform standards, though, because different people bring different kinds of strengths and experience. There need to be some way to ensure that employees know what they need to do well and what kind of help they need from other employees. It's impossible to expect everyone to know what is expected, but employees can learn some tips to give themselves some advantage.

One of the things that employees need to learn is how to speak honestly with other employees about performance problems. Many employees feel that they need to withhold information from other employees to receive a bonus or promotion. Peer review training teaches employees to think carefully before sharing this information. Instead of looking at an employee as a target for extra scrutiny, other employees will view them as a partner who is trying to work his or her way up the ladder of success in the company.

Communication is key. If employees are able to communicate with each other, they may find that they can get a lot more done. If there is a way to make sure that employees can work together even when the focus is different, it may allow companies to save money. When employees know that they can talk to each other without feeling like they are being judged, they may be more motivated to do their best.

Having good communication allows employees to be more effective. When one person can provide feedback without getting into a lot of hassle, that employee can focus on making the company more profitable. They may have a lot of suggestions to offer, but if they don't know where to go, they can waste their time. Sometimes, employees are led down the wrong path, so being able to speak up and get pointed in the right direction can be very beneficial for the company. If employees feel like they are valued and respected, they are more likely to be productive than those who are viewed as liabilities.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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